Airina Kacienaite-Krake

Managing Director of Magnetic Trading

Magnetic Trading’s Year of Scale

Continued Expansion and Scaling in 2025

Following a highly active 2024, during which Magnetic Trading achieved almost EUR 43 million in revenue and further strengthened its operational foundations, 2025 marked a year of scale, volume growth, and broader customer reach. The foundations laid in 2024 – expanded warehousing, refined processes, strengthened teams, and certifications – began to fully pay off. What was built for stability became a platform for growth.

Year-to-date performance already demonstrates the company’s ability to grow on top of an already strong baseline.

As of the current reporting period, Magnetic Trading generated USD 65 million in revenue, already exceeding the full-year 2024 revenue level. Compared to 2024, the revenue mix shifted toward higher transactional volume, with increased activity in consumables, while maintaining strong average pricing across rotables.

Increased Sales Volume and Market Penetration

In 2025, the company further expanded its commercial reach, selling to 281 unique companies in 35 countries, reflecting a 9% increase in the active customer base, compared to 2024. This growth was accompanied by a notable increase in transactional activity, with 1,473 invoices issued in 2025, indicating a higher sales frequency per customer.

Sales execution also became more efficient. In 2025, the total number of parts sold reached 32,121 units year-to-date, already approaching prior-year levels. Additionally, 1,613 unique part numbers were sold in 2025, compared to 1,212 unique PNs in 2024, representing an increase of approximately 33% in part number diversity, underscoring broader stock rotation and customer demand coverage.

Behind the growth in sales volume, our progress was driven by a people-focused sales approach and strong cross-team collaboration. While the sales team expanded in the USA and Asia, our teams globally remained highly engaged with customers, prioritizing face-to-face meetings, relationship building, and long-term partnerships.

This close interaction with customers helped expand our customer base and deepen existing relationships, resulting in increased repeat business and higher sales per customer.

At the same time, our management and finance teams worked closely with sales, enabling quick, flexible decision-making when commercial agility was required – whether adjusting payment terms or responding to specific customer needs. This collaborative way of working allowed us to grow efficiently while maintaining a high level of service and trust.

Rotables and Revenue Quality

Rotables remained the primary revenue driver. In 2025, 3,637 rotable units were sold, with an average revenue per unit of USD 9,566. This reflects a stable pricing environment compared to 2024, despite higher overall volumes and a growing share of consumables in the total unit count. The ability to maintain high average rotable pricing while scaling volume highlights the strength of Magnetic Trading’s sourcing and asset management strategies.

Asset Management Growth vs. 2024

Asset management and program-based sales continued to expand year-on-year. In 2024, the division executed 59 LDG-related projects, including overhauls, exchanges, leases, and outright sales, valued at USD 14 million. In 2025, the company completed 29 individual overhaul and repair events, alongside 10 lease projects, 8 outright sales, and 7 exchanges, already approaching 2024 project complexity levels with LDG/APU project revenue of USD 11 million recorded before year-end.

Importantly, profitability improved, LDG/APU projects in 2025, positioning margins at a comparable or higher level than in 2024.

From a people and collaboration perspective, the growth in asset management activities was driven by strong teamwork and close cross-functional cooperation. Asset management projects are inherently complex, requiring close alignment between team members across commercial, technical, and operational roles.

To deliver these projects successfully, the asset team worked hand-in-hand with the legal team, particularly when structuring and negotiating complex contractual and commercial terms. This collaborative approach ensured smooth execution, mitigated risk, and enabled the company to deliver high-value, customized solutions to customers while maintaining efficiency and profitability.

Consumables Momentum and Long-Term Trend

Consumables trading accelerated in 2025. While consumables accounted for only 0.5% of revenue in 2024, volumes increased significantly, with 28,198 units sold in 2025, compared to 17,724 units in 2024, representing an increase of nearly 59% year-on-year. This growth aligns with the company’s long-term strategy of using consumables to open new doors as a volume-driven complement to high-value rotable trading.

Customer Segmentation Evolution

Compared to 2024, where revenue was primarily split between end users (71.1%) and brokers (23.3%), 2025 showed a more balanced volume distribution. Brokers and operators accounted for the majority of unit sales, while MROs, suppliers, and repair shops increased their share, supporting a more resilient and diversified customer portfolio.

From a leadership perspective, maintaining a healthy and balanced customer mix is a key priority. Serving a diverse range of customer segments requires high levels of expertise, commercial maturity, and adaptability – from differentiated pricing approaches and flexible execution to smart inventory positioning. Our sales teams actively focus on building diverse customer portfolios, ensuring long-term stability and resilience. Supported by an experienced and knowledgeable team, we are able to successfully manage the complexity of multiple customer segments while delivering consistent value across each of them.

Outlook Beyond 2025

Alongside operational progress, 2025 was a year of strong focus on people and collaboration. Significant investment was made in team development through increased travel, in-person meetings, and closer engagement with clients across key regions. Teams in Asia and the USA continued to grow, strengthening Magnetic Trading’s market presence and brand recognition in these regions. As the organization scaled, additional emphasis was placed on reinforcing internal alignment – improving cross-team communication, strengthening collaboration, and clearly defining processes to ensure efficiency, accountability, and consistency across the business. These efforts have created a stronger, more connected organization, providing a solid foundation as Magnetic Trading enters 2026 with confidence, clarity, and a shared direction.

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