Magnetic Group Earns Better Stands Silver

Tiina Shein, Head of Marketing and Communications at Magnetic Group

Events have always played a central role in Magnetic Group’s global marketing strategy. In the aviation aftermarket, trust is built through real conversations, long-term visibility, and showing up consistently in front of the industry’s decision-makers. Over the years, our team has mastered this discipline, making Magnetic Group unmistakably recognisable across the world’s largest MRO exhibitions.

This year, one of our core principles was formally recognised. At MRO Asia-Pacific 2025, Magnetic Group received the Better Stands Silver rating from Aviation Week, an achievement awarded only to exhibitors who demonstrate forward-thinking, sustainable booth design. For us, it represents more than a certificate. It reflects how our event philosophy has evolved and matured.

A Thoughtful Approach to Event Presence

For years, Magnetic Group has followed a clear philosophy for our stands: creative, bold, consistent, reusable, and aligned with our brand identity.

Instead of building disposable booths, we focus on three principles:

1. Reuse and rebuild smartly

We reuse most stand elements at least three times, rent what we can, and rebuild using modular components. This reduces waste and avoids unnecessary transportation of heavy materials across the world.

2. Less is more

Simple, well-executed stands work better than overengineered builds. Constraints push creativity  and this is where our team excels. And we’re not afraid to be bold.

3. Brand consistency above all

Wherever you meet us, the Magnetic experience is unmistakable:
purple walls and floor, white furniture, clean design, the mission wall, Magnetic Kids, and either lightboxes or a large screen.
Consistency builds recognition. Recognition builds trust. And trust drives business.

Why Better Stands Silver Matters

The Better Stands programme encourages exhibitors to shift toward reusable and safer stand systems. Earning the Silver rating, which is reached by only a small number of exhibitors, means we met all key criteria for responsible, safe, and sustainable construction.

This recognition confirms what we have believed for years: a great booth doesn’t need to be extravagant, it needs to be intelligent.

Building the Magnetic Brand, One Event at a Time

Events remain one of Magnetic Group’s most impactful global marketing channels. They are where our customers and partners meet our people, see our capabilities, exchange insights, and build relationships that last years.

Behind every successful event is hard work of our Marketing team: refining visuals, building reusable concepts, ensuring message clarity, keeping costs under control, and developing an instantly recognisable global identity. This long-term consistency pays off. Wherever we go: MRO Europe, MRO Americas, MRO Asia-Pacific, Dubai Airshow, Aero Engine events, and others, people recognise Magnetic before they even see the logo.

That is brand equity. And it does not happen by accident.

A Thank-You to Our Marketing Team

This Silver recognition is not only about sustainability. It reflects dedication, discipline, and creativity from our Marketing team and everyone involved in bringing our stands to life. From concept to logistics, design to execution - every detail shows the passion and professionalism behind the scenes.

I am incredibly proud of the consistency we’ve achieved and the brand we’ve built together.
Thank you!